How can we help you?
Each industry and sector has own unique marketing challenges. We’ve worked in many sectors on hundreds of campaigns. We’ve been there, done that. Let us share our experiences and what’s worked well with you!

Public Sector & Government
Event Planning
Retail & B2C
Non-Profit & Fundraising
B2B

Public Sector & Government

It’s all about going green!
For many people, email is their preferred method of communication. For marketers, email is an immediate, measurable and inexpensive add-on or alternative to traditional printed direct mail methods. Email is great for broad reaching messages because people use the easy forward feature – especially for important messages related to government, etc.

If you’re ready to expand your in-reach and outreach programs to include email, we can help. Migrating these programs to email involves strategy – and an understanding of best practices – so that your campaigns will be successful. We respect government guidelines and the common look and feel needs. We understand your particular challenges and can help:

• Create a strategy for your email marketing program
• Build and manage your email list
• Prepare and deliver completely automated emails and e-surveys
• Reach your target audiences
• Use best practices and work within guidelines
• Manage crisis management

Client List:

• Department of Foreign Affairs and International Trade
• Industry Canada
• National Capital Commission

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Event and Program Planners

It’s all about attracting exhibitors and attendees!
Planners have unique challenges to drive attendance, encourage participation, attract exhibitors, solicit sponsors, and provide clear and detailed information – all at the right time to the right people! As email emerges to be the preferred method of communication for many, it only makes sense that a smart email marketing program can dramatically streamline the event planning process by accelerating the registration process, providing opportunities for lightening speed communication and quick response times.

• Encourage early sign-up by driving online registration
• Provide quick, immediate information and updates
• Drive more traffic to your website by using the same medium – email!
• Streamline processes for:
• Media releases
• Early bird offers
• Call for papers/Call for speakers
• Requests to register
• Communication to registered attendees
• Easily communicate last minute reminders, information and late breaking specials
• Launch post event e-surveys

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Retail & B2C

It’s all about customer service and sales!
Timely, personalized email campaigns make a terrific way to maintain great customer service while also building a loyal customer base! Share exclusive offers with targeted customers, take advantage of the viral nature of the “send to a friend” feature, give your customers that online community feeling! Online surveys built into your email campaign can help keep your finger on the pulse and respond to the ever-changing needs and habits of your customers! Here’s a taste of what you can do with email:

• Shorten sales cycles
  
• Improve customer retention/relations
  
• Accelerate sales (quick sale/inventory clearance)
  
• Advance sales notifications
  
• Create online coupons/drive online sales
  
• Drive traffic to website
  
• Drive traffic to in-store promotions
  
• Promote cross promotions
  
• Build customer loyalty
  
• Ask questions using an e-survey

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Non-Profit & Fundraisers

It’s all about lasting, profitable relationships!
Fundraising and memberships are the lifeblood of not-for-profit organizations. The clamour for the public's charitable donation dollars continues to grow as competition increases. Donors must be cultivated and encouraged to continue their loyalty. At the same time, new donors must be constantly found. And most importantly, you must show responsibility and accountability with good financial management of funds. We specialize in the strategic planning and execution of cost-effective acquisition and retention programs that generate funds while keeping the donor base healthy and growing. Our added value services help non-profits with:

Donor acquisition

• List sourcing
• List segmentation and testing
• Response analysis and strategy revision

• Understanding your donors
• Minimizing attrition
• Optimizing the timing of appeals
• New program initiatives
• Communication strategies

• Complete results analysis
• Detailed ROI determination
• Strategy and data recommendations

• e-Newsletters
• e-Renewal programs
• Membership programs
• Direct response program audits
• High-end donor programs
• Capital campaign direct response campaigns
• Annual reports
• Database management
• Direct response campaigns tied to the Internet
• In-bound and out-bound telemarketing
• Crisis management

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B2B

It’s all about maximizing resources!
In the fast paced world of high technology where marketing resources are stretched and demands are plentiful, there is a measurable, cost-effective channel that can be embraced! It’s what we fondly call permission-based email marketing!

We are your outsource solution for e-marketing. We are a natural extension to your marketing department! There are many opportunities to incorporate permission-based email into your marketing mix. By doing so, you’ll save money, shorten sales cycles, inform investors, and keep in touch with customers. Here are some examples:

• e-Newsletters
• New product launches
• Customer support announcements
• Product updates
• Webinars invitations
• Trade show planning and management
• Corporate communications
• Press releases
• Annual Report distribution
• Surveys & Questionnaires

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