On Track Oct. 2002

Oct 2002

Hi,

Since cardcommunications officially launched this past spring, we've enjoyed working on many client newsletters and promotions. To all our clients - thanks for making us part of your team!

Now with great excitement, we're thrilled to deliver the first issue of On Track, our own e-newsletter. Since it's our connection to you, we plan to fully respect your time and interests by ensuring each issue is informative and short. As for the content, which is most critical, we thank everyone who responded to our recent e-newsletter interest survey. Here's what the survey said:

100% said "I want marketing tips"
78% said "I want industry news/trends"
67% said "I want industry stats"
61% said "I want feature articles"
44% said "I want case studies"

So based on these findings, On Track is now charged to deliver monthly tips, trends and stats to your inbox! Plus, starting in November, we'll also include intriguing feature articles or case studies. We hope you enjoy the read and encourage you to send us your feedback. Your thoughts and opinions really do matter!

Warm regards,
Carolyn Gardner
President, cardcommunications

Email marketing isn't just about delivering information - it's about building strong relationships. It's about empowering your customers to make decisions. It's about respecting your customers: they have asked for information, and you need to provide it! Remember your company's integrity and image are at stake so ensure you're working with a permission-based list. Be very cautious of renting or buying third party lists.


	Marketing for most companies and sectors is undergoing a significant paradigm shift, with traditional tools in the mix such as trade shows and advertising proving less effective, and increasingly unable to impact the bottom line. The emerging e-marketing field is becoming increasingly popular since it offers almost instant ROI and demonstrable results.


	Canadians can be fickle when it comes to e-mail loyalty. Ipsos-Reid reports that of those who join e-mail lists, 77% eventually unsubscribe because information is not of interest or is sent too frequently. DoubleClick reported that for this calendar year, 61% of marketers plan to increase their email marketing budgets with only 5% planning to decrease it.