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| November 2003 |
corporate services portfolio news |
Hi,
What a month! For those of you who haven't heard, cardcommunications became a proud finalist for the prestigious Ottawa Chamber of Commerce 2003 "New Business of the Year" award! And it gets even better - we shared the honour with 7 other businesses including Pens4Hire (aka our "Ask the Writer" guy!). Coincidence? No way - like you, we only work with talented professionals who get the job done with total finesse. But enough of the accolades! Let's get down to some seriously delicious tips, facts and trends in e-marketing!
Enjoy the read!
Carolyn Gardner
President, cardcommunications
PS - Looking to enhance your writing skills? Learn more and sign up for an insightful 1-day workshop I'm teaching Friday, Dec. 5th at Carleton University's Sprott School of Business. *For a 10% rebate, type "Carolyn Gardner" in the priority registration box.
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To ensure your e-marketing strategy has sustainability and viability, there are many popular tactics - like creating campaign-specific landing pages. In other words, don't just send everyone to your home page. Have them click through to unique pages with content that really gels with the email campaign - like an exclusive offer for subscribers only.
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It's time to set the record straight. Despite S*pam overload, "false positives", filter fears and all the other e-marketing woes, e-marketing is by no means "near death". According to dozens of research sources cited in MarketingSherpa's Email Marketing Metrics Guide (2nd Edition), these rumours are completely inaccurate. Check out this month's "Straight Stats" for recent findings.
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Of 3000 marketers polled in a September 2003 Email Marketing Metrics Survey by MarketingSherpa:
- 15% say their open rates have "increased significantly", while only 6% of marketers say they've actually "decreased significantly"
- Just 5% of marketers say their click rates for links sent to house lists have decreased, while 18% say clicks have increased
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By Brian O'Grady |
Why most web sites 'suck' II
Q: Last month you said too much graphic design, unqualified opinions, and the newness of the medium lead to lousy web sites. What does this have to do with writing?
A:
Thanks for asking! These same issues are faced by web writers: text volume, unqualified opinions, and the newness of the medium play havoc with the quality of online communication. Read on...
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"Six Steps to Successful Newsletter Marketing"
Step 1: Demonstrating Value
by Tamara Halbritter and Hank Stroll
Many marketing programs fail every day, no matter how much money is set aside for them. They do not reach their target audience. They do not make their sales goals.
One reason may be lack of market research. Or it may be a poor message. Mostly it comes down to whether the marketer tried to solve the prospect's problems, or tried to sell products or services.
When your prospects trust that your demonstration of value is repeatable and applicable to them, they buy. It's as simple as that.
To learn how to better solve problems, Keep reading...
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www.cardcommunications.com |
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