On Track: e-Strategies Matter



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March 2004

Hi,

I've always been a believer in solid e-strategies and as unsolicited emails continue to flood our inboxes, you should be too. They're important for many reasons - perhaps most for the need to keep subscribers happy. Building an opt-in list doesn't typically happen overnight, so you really do need to think about what, when and how you're going to manage your email communications. Think you're doing all that? Not sure? Set the record straight and contact us for a quick assessment of your current email marketing situation.

Enjoy the read!
Carolyn Gardner
President, cardcommunications

PS - Just a reminder that MARCOM 2004 and IMC 2004 are just around the corner! As a presenter at both events, I'd love to see you! As well, welcome to all our new OCRI Showcase subscribers!

Transact Media Group reports 57% of consumers will give email addresses to local retailers. Whether its emails from our favourite (aka "trusted") dry cleaner or restaurant, we're all interested in news or offers that matter to us! Key words: "Matter to us". Key Priority: "Think e-Strategy".

By Brian O'Grady Making Lean Text Read Fat Q: We work hard to use as few words as possible in online writing. However, every time a draft comes back from management it says "more meat" or "flesh this out" or "doesn't look professional enough". How do you deal with this?
	Find out the answer...

Six Steps to Successful Newsletter Marketing Step 4 - Getting and Keeping Their Attention by Tamara Halbritter and Hank Stroll Ever dread going into the office and facing your e-mailbox jam-packed with junk e-mail? You can be your customers' All-Star Player in the "in-box attention getting" game and reinforce your value to the reader with each e-newsletter issue.
	Read more and get five great tips now...