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| June 2003 |
about us services portfolio news |
Hi,
What a year in the world of e-marketing! Now more than ever, people are catching on to the power of email. While Sp@ammers continue to pollute our inboxes, more and more legitimate marketers are taking a stand to ensure the integrity of this medium. We're using permission-based lists and we're delivering timely, relevant and valuable content to our readers. The results are positive and a recent report by DoubleClick DARTmail confirms that e-marketing continues to be one of the best marketing vehicles out there.
Enjoy the read!
Carolyn Gardner
President, cardcommunications
PS: Have a great Canada Day!
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Be sensitive to the frequency of your emails - sending not often enough is as dangerous as sending too often. To determine the right frequency, you must consider the length of your emails, the amount of information you need to share and ultimately, the expectations of your audience.
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Despite the reality of Sp@m, a Q1 2003 DoubleClick DARTmail report confirms that legitimate e-marketing initiatives are seeing an increase in email performance, click-throughs and open rates. Long live email!
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Average click-through rates increased 11.3%, to 8.9% in Q1 2003 (compared to 8.0% in Q4 2002).
Open rates increased 7.7%, to 39.2% in Q1 2003 (compared to 36.4% in Q4 2002).
*Stats from Q1 2003 DoubleClick DARTmail report
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By Ross Laver |
Q:
Recently my manager assigned me to write some material for the web using "inverted pyramid style". I was too embarrassed to admit I don't exactly know what that means. Where does the expression come from?
- A.L.
A:
The concept of the "inverted pyramid" has been part of journalism for so long you'd be excused for thinking the Ancient Egyptians came up with it. But strangely enough, there's an interesting tech angle to all this "pyramid" stuff. Read on...
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"Images - What are the options?"
By Carolyn Gardner
If you're developing an e-newsletter it's often a battle trying to decide what you can do to jazz it up. Words are great, but images often come into the equation and with images comes a whole new debate. Can you borrow that great image from your favourite web site? Should you use a digital camera and take your own shots? Does it make more sense to buy images? And if you buy images, are there restrictions on usage? For some simple guidelines, keep reading.
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| Please forward this e-newsletter to friends and colleagues... |
www.cardcommunications.com |
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