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February 2004
Hi,
When ClickZ recently did a call for email marketing case studies, we couldn't resist! And when they chose to feature Farm Boy, it was no surprise. Read this ClickZ analysis and see how Farm Boy's weekly e-bulletin has what it takes to blow industry stats out of the water. If you're wondering how you can do the same, we'll fix you up! Just send me an email or call 613.592.7243.
Enjoy the read!
Carolyn Gardner
President, cardcommunications
PS - In the public sector? Check out MARCOM 2004. Want to expand your Internet Marketing knowledge? Check out IMC 2004. As a presenter at both events, I'd love to see you in the audience! |
Targeted e-newsletters show continued strength according to a recent study by useit.com. And what makes the good stand out from the bad you ask? It all comes down to content and delivery - aka strategy. |
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By Brian O'Grady
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Q: My web projects frequently pitch the writer, designer and project owner against one another. Who should be in charge and how do you make it work?
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Six Steps to Successful Newsletter Marketing
Step 3: Showing Stability by Tamara Halbritter and Hank Stroll
"One of the keys to success is stability." Buyers buy from companies who will be there in the long term, with stable products, prices and support. In this article, we focus on how to communicate this to your marketplace in a powerful way.
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