Received this email
from a friend?
Sign up today!
 
April 2004

Hi,

Based in Ottawa, we're often approached by marketers looking to promote products and services to private and public sector decision-makers in the national capital region. Great news! We've discovered an ideal Internet channel that makes a great addition to your marketing mix. Whether it's advertising in Ottawa Business Journal emails or on OttawaBusinessJournal.com, we're now partnered with what many believe the most timely and dependable business media website in the national capital region. For details, contact us today!

Enjoy the read!
Carolyn Gardner
President, cardcommunications

PS - More exciting cardcommunications news is just around the corner and welcome all new "Smart City Summit" readers!

The Ottawa Business Journal delivers breaking business and financial news right to your inbox up to 3 times a day. These emails are extremely scannable so if you're a busy professional, they're just the solution you need for up-to-the minute news!
  Sign up today...

Email Etiquette 101
by Brian O'Grady

Q: Despite my best efforts to the contrary, I'm often accused of writing inflammatory emails that lead to online arguments. What am I doing wrong?

 Find out now...

Six Steps to Successful Newsletter Marketing
Step 5 - From Suspects to Prospects: Solve the Mystery of Qualifying Leads
by Tamara Halbritter and Hank Stroll

It's a mystery--much like trying to solve a crime in a large mansion filled with wealthy debutants, intriguing associates, international guests, family members, maids and butlers. Everyone who had "opportunity" is considered a "suspect." In an e-newsletter community of your customers and targeted prospects, every e-newsletter recipient is also seen as a "suspect" who has the potential to be a prospect and ultimately a qualified lead.
Read more...
www.cardcommunications.com