We asked. You answered. - cont'd
It was encouraging to learn that all readers who responded to the survey apply tips from "On Track" either "always" or "sometimes". We're pleased that our monthly tips are helping you achieve your marketing goals. It was also great to learn that our new "Ask the Writer" column is very well received. On that note, Ross is always looking for questions so don't be shy, email Ross with your question today!
And what do you most want to read about? "Trends & Best Practices" took top spot with "Creating Meaningful Email Content" being a close second. Watch for more articles and snippets on these interest categories in coming issues of "On Track".
And what's the most effective part of the marketing mix? "Email Newsletters & Promotions" took first place hands down. Again, who here is surprised? Runners up were an equal mix of "Direct Mail, Print, Radio and Trade Shows/Conferences."
Want to add online surveys to your marketing mix? Send us an email or call us at 613.592.7243.
Carolyn Gardner (cgardner@cardcommunications.com), President of cardcommunications inc. (www.cardcommunications.com), has over 14 years of experience in marketing communications and specific expertise in the planning and execution of highly effective e-marketing campaigns. cardcommunications offers expertise for individuals and organizations planning to execute e-marketing programs that include newsletters and promotional campaigns.
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