Motivating people to sign-up for your emails takes thought and strategy. You know your audience better than
anyone but here are five tried and true tips to help you boost your email sign-ups:
- Keep the sign-up process simple - adding an automated sign-up process to your web site is easy (Need help?
Contact us today!) and make sure you only ask for information you really need!
- Include a privacy policy that outlines how you will use their information - people basically need to know
that you will never sell or rent their contact information.
- With regards to frequency, set the parameters up front and stick to them - people want to know how often you will
communicate with them.
- Add an incentive to sign-up - it can be as simple as a free download, access to a special report or maybe
the chance to win a contest!
- Include "forward to a friend" links and sign-up boxes to every email you send - like the saying goes,
birds of a feather flock together!
Editor's Note: Watch for the August issue of Expresso/On Track when we go a step further and look at what it
takes to keep happy, clicking subscribers!
About cardcommunications:
As an innovative e-marketing outsource solution,
cardcommunications helps businesses deepen customer relationships,
influence client behaviour, build brand and boost revenue. These benefits are achieved though a wide range of
e-marketing programs including e-newsletters, e-promotions, and e-surveys - all built through a combination
of permission-based strategies and best practices. Serving local and national clients in government,
education, high tech and retail sectors, the reach of cardcommunications is broad.
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