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cardcommunications - Expresso/OnTrack Your quick jolt of e-marketing insight
September 2005   

Hi,

Building targeted email lists is always a hot e-marketing topic. After all, without these precious lists, you’re putting a lot of effort into the development of compelling messages destined for narrow reach and limited potential. And you’re busy, so what’s the point of that? Well great news! You're now going to discover how cardcommunications achieved a 43% increase in subscriptions to Expresso - this e-bulletin you're reading now - and more importantly how you could do something similar yourself! So while we send a huge “welcome” to our new subscribers and a giant “welcome back” to our existing subscribers, let’s dive into one of the most efficient, affordable and underutilized list building strategies on this planet! Building lists by leveraging what’s right in front of you (intriguing huh?) – that’s the focus in this issue of Expresso.

Enjoy the read!
Carolyn Gardner
Founder & President
cardcommunications inc.

PS - This Sunday Oct. 2, Big Daddy's Crabshack & Oyster Bar is having a Bayou Bash Fundraiser with 100% of the proceeds supporting hurricane relief in New Orleans. If you're in the Ottawa area, check it out!


The Buzz growthShare what you know. Watch your list grow.

As a marketer, you’re busy creating new content so you can get your message out via that oh-so-wonderful mix of marketing channels. And you’re networking with a number of different businesses via partnerships, service contracts, etc. I’m stating the obvious but here comes the good part! It’s this exact combination of ready-to-go content and strategic relationships that will lay the foundation for moving forward with one of today’s most efficient and affordable list building strategies available. For 3 simple steps you can follow, keep reading...

The Facts


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