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For September, “the buzz” is all about email deliverability – realities, barriers and tips. But first I want to introduce you to Alison Garlough, our newest member of the team. As Director of Creative Services, Alison brings an incredible skill set that blends traditional project management and design know-how with innovative multimedia expertise. It's all part of our master plan to help clients lead the way in e-marketing! Now in addition to maximizing the delivery of emails that get read, we're poised to deliver emails that can be watched and heard! More on multimedia do's and don'ts next month. For now, let's talk email delivery!
Enjoy the read!
Carolyn Gardner
Founder & President, cardcommunications
PS – Read “Email Delivers”
, a recent “Marketing Magazine” article by Rebecca Harris featuring e-marketing stories from Indigo, Aeroplan, and others plus tips from yours truly and fellow industry expert, Ken Schäfer.
When we’re talking about “email deliverability”, we’re referring to the number of emails successfully sent and delivered vs the number of emails sent and rejected.
Total# Delivered Emails = Total# Sent Emails – Total# Bounced Emails
Why has deliverability become such a hot topic? Traditionally we’ve only had to deal with bounces due to email addresses changing or servers being down. But now as inboxes continue to swell with both wanted and unwanted email, filters and blocks have entered into the equation. This means keeping our lists “clean” (aka up-to-date) is just half the challenge. To learn more about deliverability barriers and how to deal with them, read on...
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