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For years, email has been the preferred channel for business-to-business
communications. Now according to a recent DoubleClick
study, email's popularity with consumers is on
the rise and it's perceived as a legitimate, relied-upon marketing
channel. When you consider the alternatives - telemarketing,
direct mail, fax broadcasts - who's really surprised? If email
is not yet part of your marketing mix, what are you waiting
for? And if email is part of your mix, what are you doing
to stand out from the crowd? Perhaps you're considering multimedia
emails? The pros and cons of Text vs. HTML vs. Multimedia
emails, that's the buzz for October…
Enjoy the read!
Carolyn Gardner
President, cardcommunications
PS – Due to popular demand, the Canadian Marketing
Association is launching its e-Marketing Certificate Program
in Ottawa. As the instructor, I hope you'll make
this program part of your professional development for 2005.
Find out more & register
today!
Comparing Email Formats - Pros & Cons
Text emails. HTML emails. Multimedia emails. What's an e-marketer to choose? Before making that choice, stop and consider the following:
- Budget - what kind of marketing dollars
and resources do you have?
- Objectives - what will it take for
you to maximize response rates? Conversions?
- Audience - who is your target audience
and what level of email sophistication can they handle?
Then go back to your options and compare
the pros & cons of each email format… |
