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cardcommunications - Expresso/OnTrack Your quick jolt of e-marketing insight
November 2005   

Expresso has arrived a little earlier than usual this month so you can be one of the first to know about a really cool holiday fundraiser that cardcommunications is proud to sponsor. It's an e-card fundraiser in support of H'Art of Ottawa and it might be just the ticket for your organization this holiday season. I say "might be" since you really need to think about your audience first! But don't worry, we've got all your bases covered since H'Art of Ottawa also has a really fun line-up of traditional print cards too! Understanding when holiday e-cards should be part of your mix, that's the focus in this issue of Expresso!

Happy Emailing!

Carolyn Gardner
Founder & President
cardcommunications

P.S. Hey Ottawa marketers, sharpen your writing skills with the Sprott School of Business at Carleton University and me (I’m the instructor)!
Get course information and register today ...


The Buzz Holiday e-Cards. Yay or Nay?

Scrambling through card samples? Stressing over tight timelines? Struggling with a limited budget? Perhaps it’s time to consider holiday e-cards? When compared to traditional print cards (and postage), e-cards are considerably less expensive and a huge time saver! You probably think we’re going to say skip traditional cards altogether but no, that’s not the moral of this story! Let’s explore when e-cards should become part of your holiday mix…

The Facts


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