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With more and more marketing dollars shifting online - to
search and email primarily - the Internet has become a key
part of most marketing strategies. It makes sense given the
Internet's unique ability to run targeted, measurable messages
that can be dynamic, interactive and even entertaining. While
many sectors embrace the Internet, it's still on the fringe
for others. Look to the stats on your right and take the not-for-profit
sector as an example. Being the e-marketing professionals
we are, it only made sense to test our own e-fundraising
offer. Opens and click-throughs were exceptional.
Conversions were surprising. An email marketing
case study - featuring our own e-fundraising offer - that's
the buzz for November.
Enjoy the read!
Carolyn Gardner
President, cardcommunications
Quick e-Survey
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Websites. Email. Search. Please take a moment and tell us how
e-marketing fits in your plans for 2005. We've got 5 quick questions &
we'll share results in January! |
e-Fundraising Case Study
With
aging donors and the never-ending quest for new donors, the
Internet seems like a natural fit. For our e-fundraising test
email, we did our homework - we addressed
known pain points, developed a compelling offer and targeted
a good list. We then hit our targets inboxes and got
immediate interest - we're talking about a 76% open
rate and a 16% click-through rate. These stats are exceptional
but how many actually said: "yes, I want to take you up on
this offer!" Read the full case study... |
