1. My current world of e-marketing includes (check all tools that apply):
Response Percent
A Web Site – basic or wow
95.2
%
Email – simple or sophisticated
81%
Search – natural or paid
52.4%
Banners – towers, buttons or whatever
19%
Other (please specify)
19%
2. For 2005, my e-marketing wish list includes (check all tools that apply including tools currently in place):
Response Percent
A Web Site – basic or wow
57.9%
Email – simple or sophisticated
73.7
%
Search – natural or paid
57.9%
Banners – towers, buttons or whatever
26.3%
Other (please specify)
26.3%
3. To make my 2005 e-marketing wish list a reality, my biggest challenge will be (pick one):
Response Percent
Finding budget
33.3
%
Determining strategy
19%
Implementation
19%
Measuring success
9.5%
Not a clue
4.8%
Other (please specify)
14.3%
4. My top 3 priorities for e-marketing are (please rank):
1
2
3
Driving web site traffic
57%
0%
43%
Increasing sales
67%
20%
13%
Generating new leads
20%
60%
20%
Enhancing relationships
44%
44%
11%
Building brand
0%
33%
67%
Creating awareness
8%
38%
54%
5. From the drop-down of industry sectors below, I best fit in (pick one):
Response Percent
Technology
26.3
%
Retail
5.3%
Non-Profit/Association
5.3%
Government
5.3%
Hospitality/Food Services
0%
Professional Services
15.8%
Marketing/Advertising/PR
21.1%
Other (please specify)
21.1%
