For many of us, finding time to read novels in the ‘traditional’ book format is tough. But reading a novel via a series of emails that are sent directly to our inbox, now that’s something that fits our lifestyle. I’m hooked on the concept and I invite you to get hooked too! And I'm intrigued by the potential this may have for email marketers looking to build and enhance customer relationships through added value. We’re talking about uncharted territory and a new way of thinking. Innovation in the inbox - that’s the focus this month!

Enjoy the read!
Carolyn Gardner
President, cardcommunications

PS – As a proud partner sponsor of the Alcatel HOPE Volleyball Summerfest taking place in Ottawa and Halifax, I encourage you to register a team – hurry the deadline is this Friday, June 3rd. Find out more…

Innovation in the Inbox

Two inventive writers have recently authored an online mystery novel that introduces an innovative way of using email.

The story itself - about a journalist investigating a cult in California - is told through emails written by the characters. But instead of reading the emails in a book, you purchase the mystery online and the emails are delivered to your inbox. It's as if the characters are cc'ing you on the emails they send to each other. It takes about three weeks for the mystery to unfold and since you can't turn the page to find out what happens next, you anxiously await the arrival of each email!

To consider the potential marketing opportunities or to sign up for a complimentary preview of three emails, keep reading…