Whether it’s “You’re Invited to our Wine & Cheese” (sorry, just an example) or “Visit us in Booth 32 at Marcom” (the real deal), you may be called on for the planning of occasional events. While it’s easy to get caught up in the fun of menu planning or booth design, are you remembering the importance of email in the event communications mix? More specifically, are you using email to the max? To find out, read this issue of The Buzz!

Enjoy the read!
Carolyn Gardner
President, cardcommunications

Emails with Purpose

From high-profile fundraisers like HOPE, to national tradeshows like Marcom, to gala events like The Vision Awards, our team of e-marketing professionals finds itself deeply entrenched in the world of events. Our strategies include pre and post event emails. Every email has a purpose – create event awareness, generate leads, increase registrations, gather post event feedback via e-surveys, etc. And all our strategies can be leveraged and refined year over year! It’s that whole “Track, Measure & Refine” philosophy we refer to. The Vision Awards is a perfect example. Read this case study as published by ClickZ…