In today’s competitive inbox, it’s relevant email content that gets results. So if we’re serious about content, isn’t it time we take email segmentation more seriously too? Don’t worry – email segmentation doesn’t have to be complicated. In fact even very simple segmentation that’s measured and maybe even gradually enhanced can have a positive impact on your results. Simple segmentation strategies you can try yourself – that’s the focus in this issue of Expresso.

Enjoy the read!
Carolyn Gardner
President, cardcommunications

PS – I’m also pleased to officially welcome Maho Kanbayashi to the cardcommunications team! As Client Services Coordinator, Maho will be very involved in project processes, QA and design.

Simple Segmentation. Serious Results.

Want to stand out in the inbox? Then you’ll need to test, measure and refine every email you send. Part of the testing process involves segmentation. Segmentation comes in many flavours – by offer, by day of week sent, by time of day sent, by subject line or by list – to name a few. And each approach can be simple or sophisticated. Interested in seriously maximizing email results? Let’s look closer at the opportunities and challenges of list segmentation…