Hi,

Test. Measure. Refine. As mentioned in our last issue of Expresso, these are three words smart e-marketers like you need to live by. You can test just about anything – day of week sent, time of day sent, subject line, from name etc. You can also measure just about anything – open rates, click-through rates, opt-out rates, etc. Once the results are in, you refine your approach and start the process again. Testing your approach and measuring your results makes it easy to refine your campaigns accordingly. But understanding important industry trends matters too. Recent trends and the big picture for email marketing – that’s the focus in this issue of Expresso.

Enjoy the read!
Carolyn Gardner
President, cardcommunications

Email Trend Reports

Looking for recent email marketing trends? Look no further than two new reports – the “Q1 2005 Email Trend Report” from DoubleClick and “Email Marketing: How to Improve ROI” from eMarketer. Both of these highly credible reports echo the importance of good targeting and good content. Plus you’ll find all the latest on average industry response rates (opens, click-throughs and bounces), recipients attitudes about email, marketers objectives for using email, and much more.

Read the DoubleClick Report now…

Read the eMarketer Report now…