Hi,

When you think loyalty, I hope you think email! By keeping clients and prospects in the loop via targeted emails with meaningful messages, you build and maintain loyalty. Without a doubt, email is the ultimate loyalty tool. This notion of loyalty leads us to guest columnist and Certified Sales Professional, Colleen Francis. She's sharing an article titled: "Love the One You're With: 10 Tips for Building Loyalty". Colleen offers a steady stream of insight! Subscribe to her e-newsletter and see for yourself!

Happy Emailing!

Carolyn Gardner
Founder & President, cardcommunications

PS - Mark your calendar for the AIMS Annual Email Marketing Summit coming this April to Ottawa, Montreal, Toronto & Vancouver!

Love the One You’re With: 10 Tips for Building Loyalty
By Colleen Francis

Research shows it costs as much as 15 times more to find a new customer, than it does to keep an existing one. What’s more, an increase of just 5% in your customer retention rate can increase your profits by as much as 75%. So why do we focus so much of our time on tracking down new business, when our most profitable customers are the ones we already have? For 10 tried and true loyalty tips, keep reading…