By now you or your organization have likely set some e-marketing goals for 2005. Perhaps you've even started implementing some? Perhaps you're still in "research and planning" mode? Making assumptions is easy but have you considered a B2B e-survey? At cardcommunications, we're helping more and more of our clients launch e-surveys with ease. That's why I decided this month's feature article should focus on e-survey rationale - silly myths and compelling realities. I'm also pleased to share the results of our company's November 2004 e-survey. You'll find it interesting since the respondents were asked about their current e-marketing situation, their plans for the future, their priorities and of course the expected challenges. See the survey summary now!

Enjoy the read!
Carolyn Gardner
President, cardcommunications

B2B e-Surveys: Rationale & Realities

Maximizing marketing dollars, generating fast results and automating manual tasks sounds good doesn't it? So why is it that we still receive B2B survey requests via fax, regular mail and the telephone? I think there are perceived barriers related to affordability, market reach, etc. Let's put aside the myths and explore the realities of e-surveys now…