In our November 2004 e-survey, we asked recipients to rank their top 3
e-marketing priorities. Second only to “increasing sales” (surprise, surprise) was “driving web site traffic”. Since the merits of email and search engine optimization are already well known, this issue of Expresso explores what happens next! What happens after you strategically drive traffic to your web site? If you consider findings like that to your right, perhaps not enough happens! Using technology for a “real live” competitive edge, that’s the focus this month!

Enjoy the read!
Carolyn Gardner
President, cardcommunications

P.S. Since you’re a subscriber to Expresso and I’m the instructor for the CMA’s e-Marketing Certificate Program, it gives me great pleasure to offer you or a colleague CMA member pricing plus an additional discount of $100. Register today for $1,795 + GST! Enter promo code: cardc when you register online!

Bring your web site to life - real life

So you’ve got a bunch of email addresses and an e-newsletter that’s generating lots of hits to your web site. You’ve also done some search engine optimization to ensure maximum web site traffic. You may even have a “contact us” form or a 1-800 number with an automated attendant to facilitate client contact. That being said, your site visit count has increased. But at the same time your abandon rate has increased and your client contact remains flat. What’s up? Well, you’re still not really talking to people, are you? Read on…