B2B
e-Surveys: Rationale & Realities
Maximizing marketing dollars, generating fast results and automating manual tasks sounds good doesn't it? So why is it that we still receive B2B survey requests via fax, regular mail and the telephone? I think there are perceived barriers related to affordability, market reach, etc. Let's put aside the myths and explore the realities of e-surveys now…
 Affordability
Yes,
you may need assistance developing the survey questions or
coding the survey itself but here's the flip side: No printing.
No postage. No mail house. No phone calls. No data entry.
Clearly the cost of running an e-survey is considerably less
than traditional mail or telephone surveys.
Respondent
Reach
Concerned
that your target audience may not be online? Think again. Technology
has permeated most industries. Do you know anyone in business
that is completely without access to email or the Web? The Web
is clearly recognized as a mainstream channel to touch audiences.
In fact 18.4 M Canadians are online - that's two thirds of the
general population! And remember at work, these numbers are
even higher.
Fast
Results & High Response Rates!
Like open rates with e-newsletters, most e-survey responses
happen within 7 days; the majority of responses within the
first 72 hours! Like everything, response rates and turn around
time does vary, but here are some numbers* to consider:
|
Telephone |
Mail |
e-Surveys
(online) |
Panel
Size |
1000 |
1000 |
1000 |
Expected
Response |
17% |
2% |
34% |
Turn
Around Time (Days) |
60 |
73 |
7 |
*WebSurveyor
Corporation
Need more convincing an e-survey is right for your business?
Contact us!
Phone: 613-592-7243
Email: info@cardcommunications.com
About cardcommunications:
As an innovative e-marketing outsource solution, cardcommunications
helps businesses deepen customer relationships, influence client
behaviour, build brand and boost revenue. These benefits are
achieved though a wide range of e-marketing programs including
e-newsletters, e-promotions, and e-surveys - all built through
a combination of permission-based strategies and best practices.
Serving local and national clients in government, education,
high tech and retail sectors, the reach of cardcommunications
is broad. |
