Hi,

I'm still in awe over last night's Rolling Stones concert here in Ottawa. Mix that wow factor with e-marketing and the importance of making the email sign-up process easy and you'll understand why I chose the subject line "Start Me Up". If you want to grow your email list, you really do need to take a quick and painless "start me up" (a.k.a. sign me up) approach. Building your email list with smart sign-up strategies - that's the focus in this issue of Expresso.

Enjoy the read!
Carolyn Gardner
President, cardcommunications

It's Like a First Date

While growing your subscriber list, it's natural to want to learn as much as you can about each new subscriber. But be cautious you don't ask too many questions. Think of the sign-up process like a first date. Ask too many questions and say bye-bye to the potential of many amazing relationships. Like dating, successful email marketing is all about developing a trusted relationship. For seven steps to double your email list, read this ClickZ article...