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Last month we chatted about the importance of having a good list. Your next priority is delivering content that gets opened
so you keep happy, clicking subscribers. There's no secret one-size-fits-all approach to content but knowing the interests of your audience
is key. And keep in mind interests change like the weather (with fall coming, I couldn't resist that metaphor) so pay attention to your email
marketing results. Be aware of your open rates, click-through rates, opt-out rates etc. and be ready to troubleshoot.
After all, these email marketing stats speak volumes and provide you with a marketing edge like few other mediums. Seize the opportunity to understand your results and you're half way there! Being aware of the variables that influence happy, clicking subscribers -
that's "the buzz" for August.
Enjoy the read!
Carolyn Gardner
Founder & President, cardcommunications
P.S. Join me and 15 other experts from the online world at
"Getting Up to Speed: The Online Marketing Conference"
in Toronto, Sept. 30th, 2004.
Presented Direct Marketing News & Sponsored by AIMS Canada.
"Results may vary". Isn't that the truth in email marketing! And since results vary, let's examine some of
the key variables now. Better yet, let's look at some of the variables that may be causing lower than desired subscriber retention,
open rates or click-throughs. For more insight on industry norms
and advice on how to maximize your own email marketing results,
read on... |
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