I’d like to extend a warm welcome to all new subscribers including those we met at this week’s Marcom 2005 show! As a subscriber, we hope you find our monthly e-bulletin just the right mix of timely, relevant e-marketing tips, trends and stats. The importance of emails with relevance and recognition – that’s the focus in this issue of Expresso!

Enjoy the read!
Carolyn Gardner
President, cardcommunications

PS - Missed previous issues of Expresso? Visit our e-bulletin archive!

Relevance & Recognition Get Results

We’ve said it before and we’ll say it again – content is king. With email this means content that is timely, meaningful and relevant. To go a step further, it's about knowing your readers, respecting reader interests and ultimately having a trusted relationship. Relevance and recognition are what it’s all about! Fellow e-marketer Wayne Carrigan from Thin Data sums it up well saying “marketers must provide value in exchange for consumer permission”. Smart e-marketers know the importance of delivering strategic value-based messages vs. random "spray and pray" messages. Dig deeper with this Globe & Mail article…