Hi,

With the click of a button, anyone can send email. But effective emails, the kind you want to send, require advance planning. So just what kind of planning do I mean? That’s the focus of this month’s feature article Summer Time and the Planning is Good by Kim Houlahan. The bottom line is simple. Sending emails for the sake of sending emails doesn’t fly. If your emails are anything less than timely, meaningful and relevant, you’re adding clutter to the inbox. You must plan your email campaigns much the way you plan your summer vacation. Think of it like this – while you’re reading this email and thanks to planning, I’m enjoying guilt-free R&R at our family cottage. Skip to Kim’s article and find out how planning can help you earn a much deserved summer vacation too…

PS – Hot off our e-press is the cardcommunications Q2 Email Marketing Trends Report. View it now...