Help us land in your inbox by adding cgardner@cardcommunications.com to your address book. Here's how!
If you cannot read this email please go to http://www.cardcommunications.com/expresso/sept06.html.

expresso Your quick jolt of e-marketing insight

Hi,

Life on the Internet, it’s never boring! Just when you think you’ve got it figured out, in comes something new and intriguing. That’s kind of where RSS (Really Simple Syndication) positions itself today.
What is RSS you ask? Well that’s exactly the point of this month’s e-bulletin. While tech geeks (I say that with affection because without geeks, we wouldn’t have the Internet) are convinced RSS will be the “new email”, I beg to differ. Email is like air to many people ~ it’s become an essential part of life. I do believe RSS presents exciting new communications opportunities, but there are still some major issues in terms of awareness and usability. Speaking of which, I would love to know your thoughts on RSS. Do you use it? Have you heard of it? Before you dig into this month’s feature article “RSS Myths & Realities”, please take a minute to answer our very quick poll!

Carolyn Gardner Happy Emailing,
Carolyn Gardner
Founder & President
Let's Get Started...

RSS Myths & Realities
by Kelly Rusk – Communications Manager

RSSWorking in a constantly changing environment like the online world means you need to always be looking ahead to what’s new and fresh. For
e-marketers, that’s RSS (aka Really Simple Syndication). For a while now we’ve been hearing “RSS will be the email killer,” but given the mass penetration of email, isn’t it smarter to understand and embrace RSS as a tool to use WITH email, not against it?  

Read more…
September 2006   

 

 

Services Button

Clients Button
Company Button
Knowledge Center Button
Wake up to e-Marketing