Hi,
No matter what type of business you’re in, finding and keeping happy customers is important. Walk into any marketing department and you’ll hear buzz about the need to maximize lead generation. Or the need to implement a customer loyalty program. Or this. Or that. And with more and more people online – emailing, searching, shopping, chatting, etc. – the shift to online marketing continues to grow as well.
In this issue of Expresso, you’ll learn the rationale for using email and search together in your quest to find and keep happy customers! Plus, be sure to enter our sensational Search Contest for a chance to get your Web site optimized at a great price!
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Whether small or large, businesses understand the importance of having a Web presence. Simple or sophisticated ~ it doesn’t really matter. What does matter is going a step further and seeing your Web site as more than an online brochure. Think about how “Google” has become a verb, and email an addiction. When combined, search and email have what it takes to load the bases. 
