Hi,

Mystified by metrics? You're not alone. We’ve all embraced email marketing for its measurable results, but unfortunately there are huge inconsistencies in terms of how results are reported. In terms of industry norms, these inconsistencies have created blurred realities. For anyone who has ever switched email service providers (ESPs), these inconsistencies have lead to mass confusion and questions. To better understand what you really need to know about metrics, take a moment and read "Comparing Apples to Pineapples... the email metrics dilemma" by Kelly Rusk.