Hi,

Given data can be sliced and diced in countless ways, report methodology matters. Since releasing our Q1 06 Email Trends Report, we've had tons of feedback! In addition to kudos on our "higher than average" open and click-through rates, we've had a few questions regarding our "lower than average" deliverability rates. Without getting complicated, here’s the deal. Many reports include only hard, permanent bounces. At card, we chose to expose the real pulse of today’s inbox and this includes both hard, permanent bounces and soft, temporary bounces. So whether the bounce was the result of a non-existent email address, a full mailbox, a server problem or whatever...if the bounce prevented successful email delivery, it was included in our report.

It’s all about awareness, so in our unwavering quest to help you improve your overall deliverability results, dig into this month’s feature article titled “Delivering to the Max”.

PS - We’ve been on a roll for introducing new things – new brand, website makeover, quarterly reports… and now… introducing the cardcommunications blog!