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Hi,

Last year, email strategies focused on solutions to maximize email deliverability. Well, guess what? Thanks to significant changes on many of today's most popular email clients including Microsoft Outlook, 2007 promises to extend these deliverability woes. Making it to the inbox is now only half the battle. For a summary of serious need-to-knows, scan this month's feature article "Shocking Email Design Challenges for 2007 (and how to beat them)" by Kelly Rusk.

PS - Hot off the e-press, our Q4 Email Trends Report is ready! With stats on email types, it's a must read!

Carolyn Gardner Happy Emailing,
Carolyn Gardner
Founder & President
Let's Get Started...

Shocking Email Design Challenges for 2007
(and how to beat them)

By Kelly Rusk, Communications Manager

It seems 2006 was the year for revamping all the most popular email clients. That makes 2007 the year for email marketers to seriously rework HTML templates for optimal rendering results.

Before you're in the thick of your 2007 email marketing design strategy, it's time to get updated on the top 5 email clients and how they've changed. Screen shots add to the power of this article! Keep reading...

January 2007

Interesting Stat

"More than 9 of 10 email users have access to a preview pane, and 7 of 10 say they frequently or always use it."

EmailLabs survey, Nov. 2005

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