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expresso Your quick jolt of e-marketing insight

Hi,

Big news! cardcommunications is now a division of Sitebrand, a leading web-based marketing software company.
This acquisition is all good since it means we're able to expand our expertise and grow our portfolio. As we get to know existing Sitebrand customers, specifically how they're using/not using email to the max, we've built an email marketing checklist. Since this big picture checklist has value beyond these four walls, we thought it would be nice to turn into an article and share it with you.

Carolyn Gardner Happy Emailing,
Carolyn Gardner
Founder & President
Let's Get Started...
Email Marketing Checklist: How do your efforts measure up?

With emphasis on how you can continually improve your email marketing program, Expresso articles are designed to pinpoint key issues affecting the inbox. Today we're taking a step back and checking out the big picture. Let's quickly review potential pain points that may be hurting your email program and go over why it's important. We'll review:
  • List Management and Privacy
  • Email Message and Design
  • Metrics and Reporting
See the checklist now…
April 2007

Interesting Stat

70 percent of respondents said they apply basic or no analysis to any of their email campaigns.

- Alterian (2007)

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