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expresso Your quick jolt of e-marketing insight

Hi,

Spring has sprung and so have a whole slew of networking and event opportunities. In fact, I’ve got a sneaking suspicion you’ve been targeted by a few enticing (or not so enticing) emails asking you to mark your calendar and register early! If you’re not in the loop, check out our listing of networking and event opportunities now! Know of a good North American marketing event (internet focused especially please)? Send us an email! Whether you’re running the same event year-over-year or launching something new, email can be your best friend. That’s the focus in this issue of Expresso!

One last thing. During the release of our new web site, we had some technology problems with the “Let’s Get Started” tool. We apologize for any headaches this caused and encourage you try again...that is if you're still in the need to know!

Carolyn Gardner Happy Emailing,
Carolyn Gardner
Founder & President
Let's Get Started...

5 Tips: Make Email Your Event’s Best Friend
by Kim Houlahan – e-Marketing Strategist

Email is the perfect tool for promoting awareness and boosting participation at your event. Whether you’re organizing a one-time company “thing” or you’re a full-time event planner extraordinaire, you know the challenges associated with promoting and making your event a success.

There’s nothing set in stone, but you can generally hope to have four to six months of campaign “lead time”. If you have less time, the rationale for using email is even more compelling! Either way, if you need to announce, promote and secure participation at an upcoming event, read our 5 Tips for Promoting Events using Email...

April 2006   
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