| “At cardcommunications, we
live and breathe email every day. We're
passionate about creating emails people
love to read and our clients reap the
rewards!" |
Carolyn Gardner,
Founder & President, cardcommunications |
History
Since cardcommunications launched in 2001, it
has earned a reputation for expertise in the
exciting e-marketing space. With total respect
for best practices and permission-based tactics,
cardcommunications features specialized services
in strategizing, writing, designing and broadcasting
customized e-marketing programs. Every program
- from e-promotions to e-newsletters to e-surveys
- comes complete with measurable results and
post campaign analysis. Email is one
of the best ways to grow profitable and lasting
customer relationships – we’ve
known that all along. We are marketing communications
experts who focus 100% on email marketing.
Why? Because email is incredibly effective
– when done well – and the medium
is evolving rapidly. Whether you’re
just getting started or trying to take your
email marketing to the next level, we can
help. We are passionate about email. It’s
what we do!
Our Approach
Let’s face it. We’ve all got a love/hate
relationship with email. But helping people
“feel the love”
is what cardcommunications is all about! We
start by mixing a passionate team
of e-marketing fanatics with powerful web-based
email marketing technology. Then with smart
marketers like you, we make it our business
to develop permission-based email campaigns
that radiate compelling content (from messaging
through design), captivating calls-to-action
and meaningful metrics! It’s all
about the strategy! Our approach
is simple. We help you take a customer-focused
approach to your relationship building email
conversations. We create relevant email marketing
communications that build relationships and
give you an amazing return on investment.
And the detailed metrics from each email campaign
allow us to continually use those measurements
to improve your results! In our opinion, companies
need to embrace email marketing to remain
competitive.
Being a small boutique-style agency provides
us with the flexibility to be very customer
focussed. Throughout each stage of every project,
we work closely with our client. We analyze
the business, the target audience and the
competitive environment. The result is tailored
plans that take into consideration each client's
unique situation, expectations and requirements.
Using all best practices, our e-marketing
experts always begin with a clear understanding
of your objectives and a solid strategy for
your campaign.
We work with your list and help you develop
great list growth strategies! To compliment
our email marketing services, we offer e-surveys
too! You now have a fast, affordable way to
do permission-based email and surveys whenever
you need them! Create many different email
marketing communication pieces:
e-newsletters
The email newsletter is a versatile communicator
of email marketing: build brand, generate
website traffic, inform, be a thought leader.
e-bulletins, e-news flashes, e-updates
The e-bulletin provides the same opportunities
as an e-newsletter to connect with your
audience, in a short but sweet approach!
e-invitations & e-event notices
Create an email invitation that will catch
the imagination of the guests on your list.
Timely, great looking, measurable invitations
will help increase participation to your
next event.
e-flyers
Send your permission-based customer list
a professional, branded, informative, and
measurable flyer on a regular basis and
watch sales leap.
e-surveys
Traditional surveys can be expensive and
time consuming. The e-survey is a powerful
tool for marketers that can provide invaluable
insight into customer needs. And it's fast:
you get the answers you need in days, not
weeks.
Web-based technology
is the way to go.
We have leading technology partners to provide
our customers with the best delivery and reporting
features available today. Here are four compelling
reasons web-based technology makes sense:
- Save Money
Monthly fees to use web-based tools cost
a fraction of what it costs to create an
in-house tool with the same delivery capabilities.
With web-based tools, there’s no software
to install and no in-house IT maintenance
to contend with!
- Virus Worries No More
Because your email deliveries are happening
from a web-based server, your lists are
safer from viruses and the environment is
more secure.
- Email Delivery can be Complicated
Attempting to manage large broadcasts using
in-house technology or your own email client
may be more stress than you or your IT group
can handle.
- Compliance with the law must be
at the forefront of your email marketing
initiatives
Let us worry about keeping your lists clean
and updated, your emails compliant with
current laws. By monitoring all the best
practices for all aspects of your campaign,
we keep our customers playing by the rules.
|
Carolyn
Gardner, our president and founder will
join a team of experts at the 
