Yesmail ordered to pay for CAN SPAM violation
Found this interesting piece of news from the email wars blog … E-marketer Yesmail has been ordered to pay upwards of $50,000 for failing to honour unsubscribe requests via reply email.
Basically what that means is a user replied to the original email asking to be unsubscribed (instead of using the unsubscribe function) and the email was missed due to strong email filters.
It’s really a sad situation, since Yesmail did have good intentions, and just goes to show how spam filtering software can do more bad than good sometimes.
Anyway, read the complete article from Computer World
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Posted in Email marketing
1 Comment
at 9:59 on November 8, 2006
great!
if any want join to the war against spam
please visit this site - http://www.spam-blocker.biz and please tell what are you thinking about this idea.
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